HORIZONT - short-term information system

This advertising element should take over the function of small-area media for "big advertising" in the future with the gradual reduction of outdoor advertising on billboards and further charging for advertising in public spaces. Advertising surfaces can be implemented as printed matter, plotter, etc. The ultimate goal for this advertising element is to be introduced into the national network so that it becomes part of the media plans of important media agencies. The trade name was created due to its positioning in the horizon of the eyes of both pedestrians and drivers.